They just can't see the wood for the trees. Gold investors have been fighting a losing battle, given that most gold miners, and some big ones at that, have underperformed 2009's 27 per cent rise in gold prices.
Speculative hedge funds have played their own part, distorting the gold price to unheard of levels.
For funds, it is a simple plan: keep the markets elevated so that the average investor is overcome by the glitter and in a herd mentality, pumps in more money into the market. While doing so, no one pays attention to the rot eating away at the foundation.
Click here to read more about the current struggle in the gold market.