New system aims to curb impure gold jewelry

The Bureau of Indian Standards (BIS) is planning to introduce a new scheme, whereby each piece of hallmarked gold jewelry kept for sale across the country will have a unique identification code embossed on it.

The announcement was made by Mr. Sunil Soni, Director General, BIS while addressing a special event organized by the Associated Chambers of Commerce and Industry (ASSOCHAM).

The new system is aimed to curb the sale of impure gold jewelry, BIS stated. Until now, BIS has been certifying gold ornaments through various member assays and hall marking centers. However, following public complaints of spurious hallmarking logos in sold jewelry, BIS has decided to generate unique identification codes to every piece of gold jewelry.

According to BIS, the new system will make the hallmarking system in India more reliable. It would also help to improve the competitiveness of Indian gold industry. Furthermore, the identification mechanism will help protect Indian customers in a much better way. Once implemented, customers can use mobile phone application using web based services to ensure whether the number embossed on the jewelry is genuinely provided by the BIS.

The BIS has already initiated discussions with over 13,000 licensed jewellers and over 300 BIS recognized hallmarking centers. At the same time, BIS has also decided to undertake surprise checks in jewllery outlets to ensure that gold ornaments put up for sale meet the prescribed purity standard. The jewellers in possession of impure gold jewelry shall be dealt with severely, added Mr.Soni.

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